Dove’s New Self-Esteem Campaign: Real Women, Real Role Models


For the past two years, I’ve been an official Champion of the Dove Movement for Self-Esteem, an annual campaign sponsored by Dove aimed at inspiring all women and girls to reach their full potential. This has been a cause I’ve felt great about supporting as I love Dove’s tools for teaching girls about media literacy and helping girls and women re-invent their perceptions on beauty.

I’m honored to once again be involved in this year’s movement, themed “Women Who Should Be Famous.”

A few months ago, I wrote a post about the YouTube phenomenon of girls posting videos of themselves asking the world whether or not they were “ugly or pretty.” These girls were looking to find validation in the eyes of others as a way to boost their self-esteem, which in my book is pretty much a lose-lose situation.

One of the ways I suggested girls and women can put the “self back in self-worth” was this:

Surround yourself with real people, as in, the people you respect and admire because of their values, their inherent goodness, and how they show up in the world.

This notion is echoed by Dove’s new campaign — a primary focus this year is on giving girls strong, powerful women role models to look up to…the idea being that strong female role models build stronger self-esteem in girls. Their goal is to promote the message that all real women who are positive role models should be the ones who are celebrated in the media and in society.

Um, Yes!

And speaking of role models, one of mine, Jess Weiner, will be celebrating with Mandy Moore, Jessica Jarrell, and 200,000 girls tomorrow, June 9th, at the Girl Scouts’ Rock the Mall event in Washington, D.C.. which is all about celebrating positive women role models. The event will be live-streamed, so those of us who don’t get to be there in the flesh can join in and chat with performers online (gotta love modern technology…).

If you’ve got a girl in your life, or you simply believe in the power we each have to make a difference in the self-esteem of a young girl, I invite you to join me in supporting this campaign. I’ll be posting periodic updates on my website about what’s new in the movement and how you can get involved, including participating in the Third Annual Dove Self-Esteem Weekend on October 5th.

For starters, check out the video below, which gives a sneak preview of the campaign to come featuring “real women.”